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Answers social media's lash wishes.
August 8, 2019
By: Charlie Sternberg
Associate Editor
Avon Products Inc. has launched True 5-in-1 Lash Genius Mascara, developed as an answer to social media's most-desired lash benefits: volume, length, lift, definition and dramatic black color. Avon used the Genius Algorithm, an exclusive machine learning and artificial intelligence tool to read, filter, process and rank thousands of online consumer comments to determine the top features they crave in a mascara. The Genius Algorithm, created in partnership with data science and creative pr...
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